
TenSlam
Website Re-Design


TenSlam
Website Re-Design

Tennis has always been about more than the score — it’s about the rhythm, the feel, and the moments that keep you coming back to the court. With TenSlam, we wanted to bring that spirit into the digital space, creating an analysis tool that doesn’t just measure performance, but helps players connect with their game, protect their bodies, and keep improving for years to come.
TenSlam, a tennis performance startup, set out to create an MVP that would help players analyze their matches and prevent injuries using AI-assisted video review. The goal: make professional-grade insights accessible to everyday players, from weekend enthusiasts to rising competitors. I designed the platform to turn raw match footage into clear, actionable feedback—highlighting mistakes, tracking progress, and suggesting physiotherapist-approved drills. The experience balances powerful analytics with a friendly, approachable interface, so players can improve their game while staying healthy and confident on the court.
Let's dive into how I went about this
Many tennis players — both amateur and semi-professional — suffer preventable injuries due to poor technique and lack of real-time feedback. Professional players often have access to coaches, physiotherapists, and advanced analytics, but for most players this level of support is unaffordable
Players repeat mistakes
Injury risks increase
Potential careers end prematurely
The goal: Create an affordable, AI-driven desktop app that analyzes match videos, detects risky movements, and offers personalized improvement plans — merging sports science with accessible design.
Amateur and semi-pro tennis players of all ages
Coaches managing multiple students
Tennis enthusiasts wanting to improve performance and avoid injury
Upload match videos for detailed feedback
Understand mistakes through visual analysis
Learn exercises and drills to fix technique
Track progress over time
No affordable post-game analysis tools
Can’t self-diagnose injury risks from video
No access to personalized training advice
Stats from matches are often incomplete or hard to interpret
“I keep getting shoulder pain, but I can’t tell if it’s from my swing or something else.”
“I want stats that actually tell me why I lost points, not just how many I lost.”
“Hiring a coach for every game isn’t realistic for me.”
Competitors focus heavily on performance tracking, but lack integrated guidance
Most tools target professional players, not amateurs
78% film their games occasionally
62% have experienced recurring tennis injuries
85% want visual breakdowns over written reports
Top desired features:
Injury prevention tips (82%)
Technical drills (75%)
Match statistics (69%)
Key Insight: Players don’t just want numbers but they want a direct link between those numbers and actionable improvement steps.
Simplify video upload and playback
Make injury risk alerts clear and actionable
Visualize statistics so players understand both what went wrong and how to fix it
Ensure the interface feels modern but non-intimidating for all ages
Reverse-engineered player journey mapping with physiotherapist input
Competitive analysis (SwingVision, Hudl, TennisKeeper)
Simulated low-fi wireframes for key flows
Prototyping in Figma
AI-Driven Body Tracking: Highlights posture and movement inefficiencies
Injury Risk Detection: Flags potential problem areas and suggests preventive exercises
Match Statistics Dashboard: Winners, unforced errors, serve percentage, return points
Heat Map Visualizations: Shows shot placement patterns
Progress Tracking: Compare performance across multiple games
Coach Mode: For trainers to manage multiple player profiles
Moved injury alerts into main video panel (testers missed them when hidden in side menu)
Simplified navigation from 8 to 5 menu items for easier scanning
Increased contrast on statistical charts for older users
“Seeing the drills right after my mistakes made it easier to remember what to work on.”
“I’m not great with tech, but this felt straightforward.”
40% faster identification of technical errors compared to manual review
3× increase in players implementing corrective drills
70% of testers said they would pay for a subscription
Designing for all ages means balancing data density with simplicity
Injury prevention can be a major differentiator in competitive sports apps
Collaboration with physiotherapists early helps shape both UI and feature logic
MVP projects need clear prioritization — injury alerts and actionable drills were far more valued than advanced data exports